When you look at Squarespace’s Templates Page, what you’re seeing are multiple demos of the 9 families. Because there is so much tweaking you can do to a template, two drastically differently looking pages could actually be built on the same one. So to showcase all the features and give you an idea of what is possible, they have a few variations of each family.
So where should you start?
It’s tempting to look through the demos and pick one based solely on a look that you like. Or maybe none of the demos look like anything you want.
What’s most important is functionality.
Think of what you want to accomplish with your site and how you think you want your viewers to interact with it. How do you want to share the content you have? Choose a Template Family based on it’s underlying structure and main features. Everything else, the easy stuff like photo layout, fonts, colors, etc., that can all be customized regardless of the family you choose.
It’s not permanent!
Don’t sweat if you’ve picked a template and it’s just not working out the way you want. You can easily change to a new one. Keep in mind that certain elements may look funny or disappear outright from view, but all your content is still there! You’ll just have to play around with some of the settings in your new layout to get everything to look how you want.
The short answer.
Well, here’s a couple suggestions. Pick one based on your personality.
If you think it would be easier to have a ton of customization options and the ability to change a lot of the elements of your site so that you can really tweak the look and feel of it, then go with something in the Brine family. You can really do a lot with those and a lot of times that’s the one I’ll end up using.
If less is more and you’d rather have a fast, easy, and much less confusing experience then go with something from the Forte family. They’re simple, easy to use, and still look really great.
The best thing to do is just spend some time checking out all the features of your template. Use this guide if you want to do a side by side comparison of the features for each template. Once you’ve decided on one, read its in-depth guide to get a good understanding of everything you can do with it.